A skill for Claude Code and Codex · Marketing and ads
tracking-expert is the skill that has your AI instrument, audit and fix tracking for sites, landing pages, checkouts and SaaS: event plan, UTMs and attribution, GA4, Tag Manager, Google and Meta pixels, Conversions API, consent and LGPD (Brazil's data protection law). It treats measurement as a chain of collection, identity, attribution and destination, only as strong as its weakest link.
Solo skill: unlocks right away, no guarantee after download. Purchase terms.
Or get all 25 skills plus 9 bonuses in the Supreme Pack for R$ 497.
The problem
Broken tracking doesn't throw an error, it hands you a confident, wrong number, and that's the number the campaign gets optimized against. Three symptoms that show up every week, and what changes with the skill.
| Without the skill | With tracking-expert |
|---|---|
| The pixel and the Conversions API send the same purchase without a shared identifier, the platform counts it twice, and ROAS looks double what it really is. | Every event is born with an id that travels from the browser to the backend, to the pixel and to the Conversions API, so the same purchase is only counted once. |
| A purchase confirmed by webhook shows up in GA4 as an orphan session, no source at all, because nobody stored the browser's identifier alongside the order. | The browser identifier is captured and stored with the order, so the server side event joins the right session, keeping the sale's real source intact. |
| A cookie banner that's just for show, an ad tag firing before consent, and a customer's email going raw to an ad platform. | Consent Mode with all four signals and the choice persisted, legal basis decided before the banner ever shows, and personal data only sent hashed and with a legal basis. |
What you get out of it
Documented, tested measurement, with a reason behind every event and a way to know it's still accurate.
name, parameters, where it fires and which decision each event supports
what goes on the sales page, checkout, thank you page and members area
pixel, Conversions API, enhanced and offline conversions, with deduplication
database versus GA4, purchases versus events, and the unattributed share, tracked over time
How it works
What decision the data changes, whether first party collection already exists, whether real money is involved, whether ads are running, how many domains and brands, and whether there's a public page stating what gets collected.
Name, parameters, identifier and owner for every event, with a site dimension from day one whenever more than one domain is involved.
UTMs and click identifiers preserved, first and last touch kept separate, and the browser identifier stored alongside the order.
Conversions landing in Google Ads and Meta with deduplication, personal data sent only hashed, and server-side only once basic coverage is in place.
The ratio between database and GA4, purchases matched to events, and the unattributed share, all tracked as numbers in a dashboard instead of manual inspection.
Before you buy
No paid tool is required. Server-side and extra platforms only come in once volume justifies them.
Its limits
Data that was never collected doesn't come back: the skill fixes things going forward and shows you the size of the historical gap, but it can't reconstruct a conversion that was never recorded.
Denied consent and ad blockers will always leave part of your traffic outside third party tools. The skill measures that part a different way, with a documented legal basis, instead of pretending the dashboard number is the whole story.
Building campaigns and deciding budget is work for meta-ads-expert, also in the catalog. tracking-expert makes sure the number it reads is actually correct.
What you receive
The price
Just tracking-expert
R$57one time payment
Bought it solo and now want it all? Message me on WhatsApp and I will deduct what you already paid.
Supreme Pack
R$ 1.665R$497or 10x on a card
Buying all 25 solo adds up to R$ 1.665. The pack pays for itself by the ninth skill. See everything the Supreme Pack includes
03 · Marketing and ads
Before you ask
It installs and configures them alongside your AI, but it starts with the plan: what decision each piece of data changes, what events exist, and where each conversion needs to land. Installing without that plan is exactly what produces a pretty dashboard with the wrong numbers.
Almost never at the start. Server-side solves a problem for people who already have volume and basic coverage. If you already have your own backend receiving events, you get most of the benefit without paying for extra infrastructure.
It handles the measurement side: Consent Mode with all four signals, persisted choice, legal basis by purpose, and hashed personal data. For a privacy policy and the rest of your product's LGPD compliance, lgpd-baseline is in the catalog.
Yes, with one caveat: what shows up as AI traffic is the floor, since a lot of it arrives with no referrer and lands as direct. The skill separates AI bots from human visits and shows how to measure each one.
Yes, the license covers your work for third parties. What's off limits is reselling or redistributing the skill.
One-time payment, 12 months of updates. No refunds after download; the Supreme Pack comes with a 7-day guarantee.
